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The fashion design process 5: Products environment

32,50 €
The fashion design process 5: Products environment
  • The fashion design process 5: Products environment
  • The fashion design process 5: Products environment

Armelle Claudé • Éric Rabiller • Thierry Petit 


Identity and design of a brand, graphic design process and visual identity tools.


 

This book analyzes and helps conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting its marketing and merchandising strategies. 


  •  21x29,7

  •  French / English 

  •  96 pages 

  •  Soft cover / bound